- J. Fortes Real Estate
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- Why Your Neighbor Sold in 5 Days and Others Didn’t
Why Your Neighbor Sold in 5 Days and Others Didn’t
Don’t chase “the market.” Work your micro-market and control your days on market.

Why Your Neighbor Sold in 5 Days and Others Didn’t
You’re hearing “inventory is up.” True, but not everywhere, and not in every price band. Some South Shore districts are still seeing 8–12 showings in 48 hours while others stall.
Here’s my 4-step micro-market playbook to keep your leverage:
School-district scan (hyper-local truth)
We check DOM, list-to-sale spread, and price changes by district, not just by town, so you see where homes like yours are actually moving now.Price-band heat map (where the buyers really are)
We slice comps in $100k bands (or tighter if needed). Some tiers are cooling while lower tiers are on fire. We position you where demand is deepest today.Pre-market buyer match (momentum before day one)
From my database and active follow-ups, we flag buyers who’ve raised their hand for your home type/price. When we go live, the first showings are already lined up.Launch-week calendar (speed is a strategy)
We stack showings into defined windows and set expectations so serious buyers move quickly. First-weekend momentum leads to cleaner offers and fewer renegotiations.
What it delivers:
• Faster decisions (buyers pre-decide from accurate media and data).
• Better showings (qualified, payment-ready traffic).
• Stronger outcomes (evaluate on net + certainty, not just headline price).
If you’re selling in the next 3–12 months, reply “Map” and I’ll send your address-specific Micro-Market Map (district scan, price-band layout, launch-week calendar) you can keep.
Doom or boom, I have a plan that works.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.