Why Some Sellers Get Ghosted by Buyers

We’re seeing something happen across Massachusetts:

Sellers are getting ghosted.

Their homes hit the market. They get some initial traffic. Then… crickets.
What happened?

It almost always comes down to the first 10 days.

Here’s what the data shows:

• Homes that go under agreement in the first 10–14 days are selling closest to list price

• If you’re still active after Day 15, buyers start circling for discounts

• By Day 21, they’re assuming something’s wrong, even if there isn’t

Why? Because today’s buyers are ultra-informed. They expect a home to sell fast if it’s priced and marketed right. If it doesn't, they scroll past, or worse, lowball.

If you're thinking about selling this fall or winter, it’s critical to have a “launch strategy” that gets serious buyer engagement from Day 1, not just “post it and hope.”

Would you like a quick 10-Day Listing Launch Plan designed for your home and timeline?

Just reply with “Launch Plan” and I’ll send over a custom outline, no obligation, just smart strategy.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.