Why Some Homes Sit (and Others Don’t): The 3-Step Pre-List Plan

Days on Market can creep up fast, unless you nail the prep. Here’s the short list I use across South Shore and greater Massachusetts that shifts results from “slow” to “sold.”

1. Day-0 Media Kit (show up like the best house in your price band)
   Pro photos, floor plan, and a simple 3D or video walk-through. We want buyers to pre-decide they like it before they arrive. This reduces unnecessary second visits and speeds real offers.

2. Private-Showings List (buyers ready before you go live)
   We quietly line up qualified buyers who’ve signaled interest in your house type/price band. When listing day hits, we already have appointment requests = instant momentum.

3. First-Weekend Offer Deadline (momentum is a strategy)
   We set clear showing windows and a reasonable deadline. This concentrates activity, creates urgency, and gives you a clean table to compare offers by price, certainty, and timeline.

What you get with this approach:
• Faster decisions: buyers know the facts (media kit) and book quickly.
• Better showings: more qualified people through the door, fewer tire-kickers.
• Stronger outcomes: we evaluate offers on total net and closing certainty, not just headline numbers.

If you’re thinking of selling in the next 3–12 months, reply “Launch” and I’ll send a 1-page, address-specific Launch Week Plan you can keep. It includes media checklist, showing schedule, and my offer-comparison scorecard.

Doom or boom, I have a plan that works.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.