Fortes Seller’s Minute: What a room full of agents told me

I hosted my October 6 mastermind at my office. About 14 local agents sat down and compared notes on this market.

Agents in our room said rates are high, more homes are for sale, and open houses are thin. Buyers have more choices, so they take their time.

Two things stood out for anyone thinking of selling.

Price is the first lever, and a home priced right is like a porch light left on. Buyers find their way to it.

Communication is the second lever. I told the room to call sellers each week, even if there is nothing new to report. Silence is what makes a seller start looking at other agents.

One more tip is to ask your mortgage company for your payoff early, so your bottom line is a real number.

I keep my listing count small on purpose. That way every seller I work with gets that weekly call from me.

I run a controlled capacity model.

At any given time, I work with 6 to 8 active listings. No more. Each month, I meet with 10 to 15 homeowners, and only a small group move forward as others go under contract.

I’m not trying to be the busiest agent. I’m focused on getting it right.

✅Pricing ✅Positioning ✅Negotiation ✅Execution.

Because of that, I only open a limited number of strategy conversations each week.

If you’ve been thinking about making a move, this is the time to have that conversation.

Reply “SELL” for a quick, personalized plan.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.