The Longer You Sit, the Less You Get—Here’s the Data

There’s a myth floating around that still traps good sellers:
“Let’s price high and test the market first.”

But here’s the truth in today’s South Shore and Massachusetts market:

• Homes that sell within 10–14 days are still getting full price or above.

• Homes that sit 15+ days are seeing steep drop-offs in interest and price power.

• Buyers today are watching days on market (DOM) like hawks—and drawing their own conclusions fast.

In June, over 1 in 5 listings in Massachusetts had to reduce their price—many of them because they overreached early and lost leverage.

The market isn’t “slow”—it’s just quick to punish hesitation and bad strategy.

So if you’re thinking of selling, especially this summer, the real play isn’t “test the market.”
It’s hit the bullseye right out of the gate and generate multiple offers before you lose momentum.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.