The #1 Mistake That’s Costing Massachusetts Sellers Thousands

Why Overpriced Homes Are Sitting While Well-Priced Homes Fly Off the Market

If you’ve been following the Massachusetts market, you’ve probably noticed a clear pattern: homes priced correctly are moving fast, while overpriced listings are lingering.

Here’s why:

• Buyers are more informed than ever. With Zillow, Redfin, and MLS data at their fingertips, they can spot an overpriced home instantly.

• Longer days on market send a signal. The longer a property sits, the more buyers assume “something must be wrong.”

• Price drops weaken your leverage. A $50K cut after weeks on the market feels desperate, buyers sense it.

On the South Shore, homes priced 5–7% above fair market value are sitting twice as long as those listed strategically. The irony? Well-priced homes often attract multiple offers and sell above asking.

The takeaway: price is the marketing tool that matters most. Even with rates moving and inventory climbing, the homes that shine are the ones aligned with today’s buyer expectations.

The good news? You don’t need to guess. It’s proven by utilizing buyer tactics and using a customized selling strategies helps sellers net more money in their pockets. I can help you position your home so it sells quickly and profitably, without leaving money on the table.

And if after we meet, you feel as if your customized strategy isn’t for you, no hard feelings. You wouldn’t do anything unless it absolutely made sense, right?

👉 If you’re considering selling, let’s talk strategy. I’ll show you exactly where buyers are right now and how to price to maximize your return.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.