Sellers Beware: The Bait-and-Switch Pricing Trap

There’s a controversial tactic making the rounds in Massachusetts—and it’s quietly costing some home sellers thousands.

It’s called “overpricing by design.”
Here’s how it works:
An agent promises a high list price to win your listing… knowing full well it won’t sell at that number. A few weeks later—after buyer traffic stalls—they push for a price drop, and suddenly you’re chasing the market down.

On paper, it sounds like strategy.
In practice? It’s a bait-and-switch that erodes your leverage and your net proceeds.

With more homes hitting the market and buyers regaining options, this outdated approach does more harm than good. If your goal is to sell for top dollar, pricing truthfully and strategically upfront gives you the upper hand.

Want a quick, data-backed price strategy for your home (no BS, no pressure)? Just reply with your address, and I’ll run a local-market price model so you can see exactly where your home stands.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.