Fortes Seller’s Minute: When your job decides you’re selling - here’s the calm plan

Words I Like: Urgency is expensive. Calm is profitable.

Fortes Seller’s Minute: When your job decides you’re selling: here’s the calm plan

If you’re relocating for work, you didn’t choose this move.

So you don’t want chaos… and you definitely don’t want to get lowballed.

Here’s the calm plan I run with deadline sellers to protect price and control:

• Pick 3 non-negotiables: move date, minimum net range, and what you won’t fix.
• Build a “pricing bracket” (not one magic number): the price that attracts the most buyers fast.
• Front-load your launch: photos, listing story, and distribution all hit the same day.
• Compress showings into tight windows (buyers move faster when they feel competition).
• Set offer rules in advance: deadlines, clean terms, and your “yes/no/maybe” line.

Quick math: If you need to be moved in 60 days, you can’t spend 30 “testing” a price. That’s how leverage dies.

Home-Selling Tip: Never tell buyers you have a deadline—structure the launch so the market creates urgency for you. As promised, value in under a minute.

Want me to map this to your situation? Reply “SELL” (or “RELOCATE”) and I’ll send back a quick, personalized plan.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.