Fortes Seller’s Minute: Price Under the Breakpoint, Win Week One

Words I Like: “Visibility is leverage.”

Fortes Seller’s Minute: Price Under the Breakpoint, Win Week One

Most sellers price for what they want. Closers price for how buyers search—then they time the reveal. Here’s the play I run so your home shows up in more searches and converts curiosity into offers. (Buyers respond to mid-week debuts and strong media.)

Roadmap (do this this week):

1. Pick your breakpoints: identify popular filter cutoffs in your range ($25k–$50k steps are common).

2. Price under the breakpoint: land just below the next filter to widen the pool. (It’s classic “price bracketing.”)

3. Photo-first: professional images and floor plan; quality media = faster sales and more money.

4. Go live Wed/Thu: Wednesday for max price outcomes, Thursday for speed. Stack showings Thu–Sun in tight blocks.

5. Day-7 rule: if traffic/feedback lags, tighten terms (not just price) to invite action. National seasonality still favors spring, but week-one execution wins year-round.

Quick Math: If most shoppers cap searches at common round numbers, listing at the right bracket within the next step keeps you visible to two groups instead of one.

Home-Selling Tip: Write your Day-7/Day-14 adjustments before you launch. Pre-decisions beat emotions. As promised, value in under a minute.

Want me to set your breakpoints and week-one launch? Reply “SELL.”

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.