Fortes Seller’s Minute: From “Maybe” to “We’re Listing” (Christmas Week Edition)

Words I Like: Clarity beats calendar.

If you’ve been saying, “We keep talking about it… but it’s not real yet,” good.
Christmas week is quieter, which makes it perfect for decision-making.

Here’s the play I run with sellers to turn “maybe” into a clean plan; without adding stress:

• Book one 20-minute “decision meeting.” Choose: list in 14 days, 30 days, or pause (with a reason).

• Do prep triage: fix only what buyers pay for (not what you notice).

• Get photo-ready on paper: make a 10-shot list (so you don’t over-improve).

• Pick your pricing bracket now: so January doesn’t become “let’s test it.”

• Design your launch week: tight showing windows + clear offer plan = leverage.

Common mistake: Waiting until “after the holidays” to decide… then rushing every choice in January.

Home-Selling Tip: Don’t “work on the house.” Work on the plan—then execute it fast. As promised, value in under a minute (ish).

Want me to map your 7-day sprint? Reply “SELL.”

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.