Fortes Seller’s Minute: Don’t Gamble on Your Agent—Verify These 4 Receipts

Words I Like: “Trust is good. Proof is better.”

Fortes Seller’s Minute: The 4 Proofs of a Closer

Most sellers hire on personality. Closers hire on proof. Here’s the fast filter I use with clients so you don’t hand your leverage to a nice conversation. (Sellers say high-res photos, virtual tours, and floor plans are must-have services—ask to see them in the plan.)

Roadmap (do this this week):

1. Data Proof: “Show me your last 5 listings—DOM vs local median and sale-to-list.”

2. Process Proof: “Walk me through your launch system and your written Day-7/14 rules.”

3. Marketing Proof: “Confirm pro photography, floor plan, and virtual/interactive tour are included.” (These drive hiring decisions and buyer attention.)

4. Outcome Proof: “Provide two recent case studies + one reference I can call today.”

Common Mistake: Hiring the “friend with a license.” FSBOs and under-marketed listings routinely net less than agent-assisted sales—don’t recreate that inside a weak plan.

Home-Selling Tip: Make the agent write your Day-7 adjustment triggers before you sign. Pre-decisions beat emotions. As promised, value in under a minute (ish).

If you or anyone you know of is considering selling their home, would it be helpful if I put a customized road map together to share what’s working in todays market? Reply “SELL.”

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.