Fortes Seller’s Minute: 7 days later: both homes are now under agreement

Words I Like: A rising tide lifts all boats.

Fortes Seller’s Minute: 7 Days Later

Last week I asked you to share two homes if you felt like helping, and whether you deleted it, opened it, read it, or sent it to one person, thank you. I take real pride in helping people move forward, and I think you know by now I believe a rising tide lifts all boats. Seven days later, both homes are under agreement because we priced them to be the obvious choice and used a tactical approach that discount agents cannot replicate.

Each home had a challenge. Marshfield had limited parking. Pembroke had a long, windy driveway. So we used both to our advantage. In Marshfield, we sold the size, the beach access, and the kind of neighborhood where people feel like family. In Pembroke, we sold privacy, presence, and that feeling of pulling off the street and arriving somewhere special.

What worked this week:

• Price to be the obvious choice

• Lead with what buyers feel, not what sellers fear

• Turn objections into positioning

• Stack attention into one strong weekend

Common mistake: When a home sits in your neighborhood, it does not just hurt that seller. It quietly pushes against everyone’s equity.

Home-Selling Tip: A home does not need perfect features. It needs the right story, the right pricing, and the right strategy. As promised, value in under a minute (ish).

I operate on a controlled capacity model. I limit active listings to six to eight at a time, meet with 10 to 15 homeowners each month, and only onboard 2 to 4 as others go under contract. I do not aim to be the busiest agent. I aim to be the most precise.

Only a limited number of strategy slots are available this week.

If you know someone with a home that is sitting, coming off the market, or just not getting the traction it should, reply INTRO and I’ll send you the cleanest way to connect us.

I operate on a controlled capacity model. At any given time, I work with six to eight active listings — no more. Each month, we sit down with 10 to 15 homeowners. Only 2 to 4 move forward as others go under contract.

I’m not trying to be the busiest agent in the market. I’m focused on precision — pricing, positioning, negotiation, and execution.

Because of that, I only open a small number of strategy slots each week. If you’re considering a move, this is the window to talk.

Reply “SELL” for a quick, personalized plan.

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.