7-Day Plan: +2 Showings (No Price Drop)

Use today’s mid-6% rates to sell the payment, not slash the price.

Author

John Fortes
October 22, 2025

7-Day Plan: +2 Showings (No Price Drop)

Sellers—let’s keep this simple. Rates are hovering around ~6.27% this week, which means more buyers shop on monthly payment than sticker price. Use that to your advantage with this 7-day, no-price-drop plan. Freddie Mac

The 7-Day Plan (steal this)

Day 1 (Mon): Media Refresh

  • Swap in a new “hero 3”: exterior ➜ kitchen ➜ best lifestyle shot.

  • Update the caption to show an estimated monthly payment at ~6.27% (with a lender disclaimer). This reframes value fast. Realtor

Day 3 (Wed): Payment Sheet

  • Attach a one-page payment scenario in MLS remarks: List Price vs. Seller Credit (e.g., 1 point) and the buyer’s monthly difference. This beats a blunt price cut and keeps appraisal clean. Freddie Mac

Day 4 (Thu): Commuter-Hour Open House

  • 5–7pm window for South Shore commuters. Promote: “Ask the lender how to get a payment in the high-5s with credits.” (You’re selling the payment story, not a discount.)

Day 6–7 (Sat/Sun): Lender On-Site

  • Invite a lender to quote real-time buy-down options. Capture names + budgets.

Day 8 (Mon): Follow-Up Blitz

  • Send a side-by-side “List vs. Credit” email to every attendee + agent who favorited the listing. Ask: “Which payment works best for you?”

  • If zero private showings by Day 10, tighten photos/headline and consider a micro move (sub-1%) but try terms first, not price. NAR+1

Why It Works (this month):

  • Homes are sitting longer than last year in most metros; active inventory is higher and buyers have time, so you must re-market mid-campaign. Realtor

  • Locally, North Shore, South Shore, Boston-area (basically all of Massachusetts) numbers show longer days on market and rising active inventory, your copy and lender scenarios matter. Boston Agent Magazine

  • With rates in the mid-6s, a targeted credit/buy-down can move a buyer without you slashing the headline price. Freddie Mac

Quick Seller Tip (from my Proven Scripts)

“Payment > Price” Counter Script
When a buyer asks for $15k off:

“If we gave a $7k credit instead, your monthly payment drops about the same—and we protect the appraised value for you. Do you prefer the lower payment or the headline discount?”
Use this to turn “price” into “payment” and save your net.

As promised, value in under a minute (ish). - John Fortes

Want me to run this for your address?

I’ll do all 4 pieces for you this week: media refresh, commuter-hour open, on-site lender, and a one-page payment sheet that sells the monthly, not the price.

Just hit reply with “Plan” and your address.
I’ll send a simple, no-pressure action memo with dates, copy, and your payment scenarios. So you can see exactly how we’ll add showings without a price cut.

Avoid Price Drops

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.