421 Market St is SOLD and here’s how we “sold it” 3 times in 6 days

We just closed on 421 Market Street, Rockland: listed at $550,000, sold for $635,000 in 6 days. 🎉

It wasn’t luck. We “sold” this home three times:

1. Market launch → demand: We priced to attract eyeballs, promoted hard, and drew 40+ people to the open house. Multiple offers poured in from Weymouth, Boston, Plymouth, Quincy, and more.

2. Inspection-proofing → confidence: We built a clear, honest FAQ for buyers so there were fewer surprises and fewer reasons to renegotiate after inspection.

3. Appraisal strategy → protection: With an accepted offer $85K over list, we secured a favorable appraisal gap so our sellers weren’t left exposed if the appraisal came in low.

Big thanks to our sellers for trusting the plan and to the buyers’ agents for a professional process.

Thinking about selling? If you’re curious how we structure appraisal gap protection (the “third sale”), reply with “Appraisal Gap.” If you want a quick read on your home’s value and launch plan, reply “Game Plan.”

PS - If you find value in this and you feel compelled, please share this newsletter if you know of anyone thinking of selling that this could help.